With the rise of social media and the popularity of plastic surgery, cosmetic procedures to prevent premature aging have become a trend millennials are embracing more than ever.
According to a report by The American Society of Plastic Surgeons, there has been a surge in cosmetic treatment appointments, with nearly 30 percent more business compared to pre-pandemic times. The majority of this increase comes from women between the ages of 31 and 45, who are seeking minimally invasive procedures such as BOTOX, fillers, noninvasive fat reduction, nonsurgical skin tightening, and skin care treatments.
In the post-COVID aesthetics industry, millennials are the driving factor in the rise of facial injectables, according to a report published by Guidepoint Osight. Looking at the data over the past 5 years, it’s evident that the industry is adapting to changing demand and the needs of an evolving customer base. With millennials spending more money on cosmetic health pursuits, they also consider cosmetic procedures to be a part of their overall self-care.
This self-care and wellness trend, which has been on the rise since the pandemic hit, has had a significant impact on the aesthetics industry. A thorough analysis of sales data from aesthetics practices across the United States indicates that the average sales per practice increased by 34% from 2018 to 2022, with the millennial generation spending the most. In contrast, the spending of boomers on aesthetic treatments has actually declined. This group, once the dominant demographic in med spas, decreased their spending by 9 percent during this period.
Meanwhile, millennial and Gen Z sales per practice have boomed by 82% during the same 5-year period, with the share of sales they represent increasing from 26% to 36%. Specifically, facial injectable sales have skyrocketed, with dermal fillers spending up by 92% and neurotoxins by an impressive 236%.
For Gen X, preventing the signs of aging was all about the creams you used and your at-home skincare regimen, but the younger generations are looking to nonsurgical treatments to get ahead of aging. Welcome to the world of prejuvenation.
Prejuvenation is a proactive, preventative approach to aging that combines a good skincare regimen with some of today’s latest non-surgical treatments. While rejuvenation focuses on recovery, prejuvenation focuses on delaying the signs of aging for as long as possible. Some common approaches include many of the most popular noninvasive procedures, such as BOTOX/Dysport injections, dermal fillers, laser skin rejuvenation, microdermabrasion, and chemical peels.
Prejuvenation treatments are designed to increase collagen production, support elastin function, and preserve facial volume – all key elements of a younger complexion. They can also stop wrinkles from forming in the first place, making it that much easier to maintain a youthful look.
Everybody wants to look great, but many people in the past were hesitant to “go under the knife” and their nonsurgical choices were greatly limited. Today, highly effective (and highly affordable) med spa treatments are helping an entire generation opt out of aging, without the need for surgery.
Sarasota Facial Aesthetics recognizes that you have a choice when it comes to your facial rejuvenation and skin care needs. The practice is founded on providing patients with an honest, healthy, realistic approach to revitalizing unwanted facial and skin conditions.
